SWEDEN
(Ambient Media)
Nokia Navigation Services "The World's Biggest Signpost"
Entrant: Farfar, Stockholm
Agency: Farfar
(The Brief: Nokia called for an idea that would drive interest into their navigation products. Both on their phones and on the web.
Solution: We started building one of the world’s largest interactive installations. A 50 meter tall 60 ton structure that pointed out peoples favorite locations all around the world. You could submit your location either trough your phone or by dropping a pin on the Good Things map, and within moments the giant turned and pointed out the direction and distance to your location.
Results: Users on Nokias online navigation service increased with 129 % and after the campaign Nokia made The Good Things Map into a permanent feature inside the acutal service and is now available on every market. People are still adding their favorite places to the map.)
