Ambient Media, Guerilla Marketing: sierpnia 2011

niedziela, 14 sierpnia 2011

NOKIA OWI amazing Ambient Media

SWEDEN

(Ambient Media)

Nokia Navigation Services "The World's Biggest Signpost"

Entrant: Farfar, Stockholm

Agency: Farfar

(The Brief: Nokia called for an idea that would drive interest into their navigation products. Both on their phones and on the web.

Solution: We started building one of the world’s largest interactive installations. A 50 meter tall 60 ton structure that pointed out peoples favorite locations all around the world. You could submit your location either trough your phone or by dropping a pin on the Good Things map, and within moments the giant turned and pointed out the direction and distance to your location.

Results: Users on Nokias online navigation service increased with 129 % and after the campaign Nokia made The Good Things Map into a permanent feature inside the acutal service and is now available on every market. People are still adding their favorite places to the map.)