SWEDEN
(Ambient Media)
Nokia Navigation Services "The World's Biggest Signpost"
Entrant: Farfar, Stockholm
Agency: Farfar
(The Brief: Nokia called for an idea that would drive interest into their navigation products. Both on their phones and on the web.
Solution: We started building one of the world’s largest interactive installations. A 50 meter tall 60 ton structure that pointed out peoples favorite locations all around the world. You could submit your location either trough your phone or by dropping a pin on the Good Things map, and within moments the giant turned and pointed out the direction and distance to your location.
Results: Users on Nokias online navigation service increased with 129 % and after the campaign Nokia made The Good Things Map into a permanent feature inside the acutal service and is now available on every market. People are still adding their favorite places to the map.)
niedziela, 14 sierpnia 2011
Najlepsze reklamy 2010 roku według Cresta International Advertising Awards
WHAT: TV Advertisment
WHERE: IN FRANCE
ADVERTISING WHAT: CANAL+ "Closet"
AGENCY: BETC Euro RSCG
WHERE: IN FRANCE
ADVERTISING WHAT: CANAL+ "Closet"
AGENCY: BETC Euro RSCG
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