czwartek, 26 maja 2011
środa, 25 maja 2011
Fleas
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center. The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.” Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!”
HOT WINGS
Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget. Communicate the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man's tonque is superimposed on the central brake light, creating the effect of extreme heat. Many positive comments from current customers, increased traffic, and tingling tonques.
Other definicion of guerilla marketing
Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
source: http://weloveviral.blogspot.com/2009/03/guerrilla-marketing-and-ambient-media.html
source: http://weloveviral.blogspot.com/2009/03/guerrilla-marketing-and-ambient-media.html
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